EMT Practice Test

1. Question Content...

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Question1: An analyst needs to evaluate the "greatest gifts" email campaign. The following variables are available in Adobe Analytics:
- s.campaign: Tracking Code (using the "cid" parameter) - 30-day expiration, Last Touch
- prop1: Full Page URL
- eVar1: Full Page URL - 30-day expiration, Last Touch
- Pages: Custom page name
When the campaign was launched, the landing page URL was as following:
- http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts How can the analyst report on revenue from the "greatest gifts" campaign for the last 30 days?

Question2: The analyst's site, sets event 1 on all interactions and sets eVar1 with the name of these interactions at the same time.
The analyst needs to trend the interaction "dropdown clicks" and visits in the same report.
How can the analyst trend the interaction above (for "dropdown clicks") with site-wide visits, in the same report?

Question3:
The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic s channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:
What step should the analyst take next?

Question4: An analyst needs to report on a paid search campaign named "Best Gifts." Instead of using a consistent tracking code, several departments have use own code, as follows:
- best gifts
- gifts
- gifts ideas
- best presents
- present ideas
These codes are available in the Tracking Codes report.
The analyst needs to create a ranked report for the last 30 days. The report must show the performance of this campaign as a whole with other campaigns that were in place at the time.
How should the analyst perform this task?

Question5: An analyst needs to provide reporting on the amount of revenue attributable to an internal campaign. When a site visitor clicks through an internal the promotion ID is captured on the next page in prop1 and eVar1. The prop is configured as a standard traffic variable. The eVar is set to last touch expiration.
The analyst needs to report on the revenue associated with the internal campaign
"homepage_promo_yalentines_sale". Revenue must be attributed campaign.
How should the analyst report on this revenue?

Question6:
Which statement is true regarding the segment if "equals" was changed to "does not equal"?

Question7:
The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying this segment to v reports, there are instances when mobile visits are NOT included within the results.
What changes to this segment are required?

Question8:
In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

Question9:
An analyst needs to report on the performance of last quarter's email marketing campaign efforts. The analyst expected to see the email marketing contribute over 40% of revenue.
However, the result for this category shows only 18.5%.
Assuming that all tracking codes have been classified correctly, how should the analyst research individual email campaigns to understand which can under perform?

Question10: An analyst needs to report on the number of visits where the product, "Basic High Waist Jean," was viewed AND purchased within the same visit. Ins analyst reports on the number of visits where the product, "Basic High Waist Jean," was viewed OR purchased within the same visit.
What is the result?

Question11: An analyst wants to set up a monthly revenue target for search engines from Google - Russia within a calendar year. How should the analyst set target month?

Question12: An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the Product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.
Which reporting option enables the user of the report to perform these tasks?

Question13: As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:
- Page Name: Start Checkout - event1
- Page Name: Shipping Information - event2
- Page Name: Payment Information - event3
- Page Name: Review Order - event4
- Page Name: Purchase Confirmation - event5
The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.
What should the analyst use to create this report?

Question14: An analyst wants to create a segment to measure all instances of organic search from Google for use in the Entry Pages report.
How should the analyst create this segment?

Question15: Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)

Question16: Per a solution design reference, the following variables are set when a social share occurs:
Event5 - Social Share
eVar7 - Social Share Channel
prop7 - Social Share Channel
In Adobe Analytics Reports, which report can be created?

Question17:
Please answer the question using the segment in the exhibit.
Which statement is true regarding the segment if "visit" was changed to "hit"?

Question18: An analyst wants to use all of the following variables to configure a single fallout report:
- Landing page prop
- Marketing channel eVar
- Product view event
- Purchase event
- Product category eVar
Which tool should the analyst use?

Question19: An analyst needs to deliver a report or data from Adobe Analytics that will be used on a weekly basis. Data requirements are as follows:
- Must include multiple fields including Marketing Channel Last Touch, Marketing Channel List Touch Detail, Products, and Purchase ID
- Must include multiple metrics such as Revenue, Orders, Units, Visits, and Page views
- Must be delivered so that it can be integrated with other data that is NOT a part of the Adobe Analytics data
- Must be able to be imported into another set of data
What method of reporting in Adobe Analytics meets these requirements?

Question20: A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:
mpid: to identify the marketing agency partner
afid: for affiliate ID
campId: to track the campaign ID
itrkid: for internal campaigns
offerid: tracks the special offer ID
The marketing manager asks the analyst to provide an example URL that the team can replicate.
What is a valid landing page URL with appropriate values?